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The Effects of Romantic Content in Sitcoms on Perceived Attractiveness of Photographs
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by Shandee L. Kempf, Jessica H. Lahner, Melissa J. Pecor, and Matthew T. Feldner - University of Wisconsin-Stevens Point
This study evaluated the potential priming effect of romance in comedy television programming on attraction. Participants completed a questionnaire about themselves, including a shyness scale (Cheek & Buss, 1981). After completing the questionnaire, they watched a comedy with or without romantic content and then evaluated the attractiveness of a series of photographs. No differences between conditions were found in the attractiveness ratings of the photographs. Sex differences were found for the shyness scale such that women had lower scores than did men.
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