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The Effects of Salary on Willingness to Date
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by Kim J. Driggers and Tasha Helms - Oklahoma State University
Categories: Motivation | Social
The purpose of the present experiment was to test the role of salary in date selection by men and women. Male and female college students (N = 150) viewed pictures of the opposite sex and rated the target's attractiveness and their own willingness to date the target. Varied among 3 conditions was the level of salary (i.e., $20,000, $60,000, and $100,000) listed. Statistical analyses yielded support for the hypothesis that as the target's salary increased, a participant's willingness to date the target would also increase. That is, as salary increased, both men's and women's willingness to date a target increased. We also found a significant main effect for the sex of participants; as salary increased, women's willingness to date a person increased significantly more than men's willingness.
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