Seventy-one college students participated in a study that investigated the effect of degree of elusiveness by prospective dating partners on a participant’s desire to date the prospective partners. During the first session, participants filled out a background information sheet and a personality questionnaire. During the second session, participants received four folders that described prospective dates, two of whom supposedly had been randomly matched with the participant and two of whom supposedly had been computer matched. These matches differed in elusiveness: easy to get, hard to get, selectively hard to get, and no information available. Participants rated each prospective date as to their level of desire to go out with the prospective dates, and chose the one they most wanted to go out with. The results showed the selectively hard-to-get choice was preferred by both men and women.