Sex, group size, and time of week (weekday night vs. weekend night) were assessed as potential factors in alcohol preference and consumption. Bars and lounges were used as the setting for observing alcohol preference and consumption in both men and women. Results showed no relationship between drink preference and time of week or between drink preference and group size. Although men were more likely to prefer beer as their alcoholic drink, there was no difference in rate of alcohol consumption between sexes. Results indicated no difference between groups and solitary individuals in rate of consumption, but consumption was greater on weekday nights than weekend nights.