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Self-Monitoring and Conformity: A Comparison of Self-Report and Behavioral Measures
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by Nicole Scher, Tonya Thompson and Betsy L. Morgan - University of Wisconsinâ€“La Crosse
This study investigated the role of self-monitoring in relation to self-reported and behavioral conformity. Ninety-three female undergraduate students enrolled in an introductory psychology course were administered a questionnaire packet consisting of the Lennox and Wolfe Revised Self-Monitoring Scale (RSMS), a self-reported measure of conformity, and a series of vignettes, both designed by the authors. A tertiary split based on the RSMS was performed to yield groups of high and low selfmonitors, resulting in 31 participants (13 high and 18 low self-monitors) for a behavioral measure of conformity. For the behavioral measure, which took place approximately 6 weeks after the initial questionnaire, each participant and 3 confederates were given 6 decision-making vignettes, 3 of which were included in the initial questionnaire. The confederates answered uniformly on the previously seen vignettes, opposite of what the participant had originally answered. Confederates split their answers on the “new” vignettes in order to disguise the purpose of the study. The behavioral conformity score was determined by the number of times the participant answered uniformly with the confederates despite their original answers. Findings suggest that high self-monitors were more likely to conform than were low self- monitors in behavioral conformity situation. No significant relationship exists between self-monitoring and self-reported conformity. Additional studies should be conducted using larger, gender balanced, and more ethnically diverse samples.
Faculty Supervisor: Betsy L. Morgan, University of Wisconsin–La Crosse