Context effects have been shown to consistently improve memory. Physical context effects and semantic context effects have been demonstrated across several studies. Not much research, however, has investigated potential source context effects. The current research was designed to examine whether source context could increase recall of quotes from popular movies. Participants were asked to remember a set of quotes from the same movie source and a set of quotes from different movie sources. Results showed that participants remembered signifi cantly more quotes from the same movie source than from different movie sources. In addition, participants were more accurate in their recall (they recalled fewer incorrect quotes) when the quotes came from the same movie than from different movies. These findings indicate that source can be an important memory aid.

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