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College Students' Perceptions of Alcohol Use in Society and in Entertainment Television
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by Lindsay G. Cook, Richard Jackson Harris - Kansas State University
Categories: Adjustment & Coping | Developmental | Health
The present study explored college students’ use of alcohol and their attitudes toward alcohol abuse in society. The study also examined the incorporation of Entertainment-Education concepts within entertainment television by looking at how specific programs structure and emphasize information on alcohol use. Participants who typically drank more than 7 drinks in one sitting (N = 47) rated alcohol abuse in society as significantly less serious than participants who typically drank fewer than 7 drinks in one sitting (N = 139). They were also significantly more entertained by programs that included alcohol use. Although 8 of the top 11 most-reported themes were prodrinking in nature, the results indicated that many programs also incorporated prohealth messages pertaining to alcohol use.
Summer 2010 | Psi Chi Journal of Undergraduate Research (Vol. 15, No. 2, p. 60), published by Psi Chi, The International Honor Society in Psychology (Chattanooga, TN). Copyright, 2010, Psi Chi, The International Honor Society in Psychology. All rights reserved.