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What's in a Chad? Self-Monitoring and Presidential Voting Choices
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by Don Spurgeon and Randall E. Osborne - Indiana University East
Although a large body of literature is devoted to understanding voting behavior and voting trends, little of this research focuses on internal characteristics (such as personality traits) that may predict voting preferences. The current study assessed the relation between the self-monitoring personality characteristic and voting trends at 3 precincts during the 2000 presidential election. As predicted, individuals scoring high on the self-monitoring construct were significantly more likely to vote for Gore, whereas those scoring low on the self-monitoring construct overwhelmingly endorsed Bush. A potential model for predicting voting preferences based on the self-monitoring construct is explored.