The Psi Chi National Council encourages Psi Chi chapters to participate in Brain Awareness Week (BAW), March 13-19, 2006. The Dana Alliance for Brain Initiatives developed BAW in 1996 as a public awareness campaign. A description of BAW taken from the Dana Alliance for Brain Initiatives website can be found here:
http://www.dana.org/brainweek

"Brain Awareness Week is an international effort organized by the Dana Alliance for Brain Initiatives to advance public awareness about the progress and benefits of brain research. The Dana Alliance is joined in the campaign by partners in the United States and around the world, including medical and research organizations; patient advocacy groups; the National Institutes of Health, and other government agencies; service groups; hospitals and universities; K-12 schools; and professional organizations." (Dana Alliance for Brain Initiatives, 2005)

Chapters might consider developing programs for their campus and/or visiting local schools to give presentations about psychological research dealing with the brain. Talk with your Psi Chi faculty advisor about how to develop a BAW program.

The Dana Alliance also provides suggestions for and links to BAW educational programs on its education website:
http://www.dana.org/brainweek/education.cfm

The Society for Neuroscience (SFN), a partner in the BAW initiative, also provides a variety of resources that will help your chapter develop presentations and programs. You can finds links to these resources at the SFN website:
http://web.sfn.org/baw/

References