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Eminem Versus Charley Pride: Race, Stereotypes, and Perceptions of Rap and Country Music Performers

by Allison J. Dickson, Traci A. Giuliano, James C. Morris, and Keri L. Cass - Southwestern University
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The present study explored the effects of stereotype deviation in the music industry on people's perceptions of performers. One hundred college students (48 men, 52 women) examined a profile of a fictitious performer containing a picture, a brief biography, and a lyric sample. As part of a 2-way between-subjects design, participants made judgments about either a Black or a White musician who performed either rap or country music. The results showed that a Black rap performer was rated more favorably than a Black country performer, and a White country performer was rated more favorably than a White rap performer. Consistent with predictions, people who violate societal expectations are judged more harshly than are people who conform to societal expectations, particularly in cases involving strong preexisting racial stereotypes.
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