Are you excited about establishing or maintaining social media accounts for your Psi Chi chapter? You should be! Over the years, social media has proven to be an invaluable opportunity to spread the word to others about topics you are passionate about—such as your Psi Chi Chapter. Social media is a heavily used outlet for promoting events and activities. And importantly, being the official Social Media Voice for your chapter will:
- look great on your resumé,
- help you develop valuable leadership skills,
- teach you about Psi Chi initiatives, and
- provide unique opportunities to interact with fellow members and your local advisor.
User trends for various social media platforms is constantly changing. However, here are some basic guidelines that we expect to remain constant for years to come.
If your chapter doesn’t yet have any social media pages, then the first thing you will want to do is launch one or more accounts. To do this, ask around at your chapter meetings and in your psychology department to determine which social media platforms your primary audience currently uses. Then, develop social media pages on the appropriate platforms that they visit most often. Consider Facebook, Twitter, Instagram, and LinkedIn as your top choices.
Sharing Is Caring!
One responsibility for your chapter social media voice is to follow Psi Chi’s official social media pages and share their content regularly. These profiles each provide a wealth of information that you can pass on to your followers about upcoming award and grant deadlines, programming at regional psychology conventions, publication releases, membership programs, special merchandise offers, and historical information about Psi Chi. Here are links to each official profile:
Psi Chi has additional pages that you are encouraged to follow and share too. For example, there are unique Facebook groups for each region of Psi Chi: Eastern, Midwestern, Rocky Mountain, Southeastern, Southwestern, and Western.
You are encouraged to support your psychology department and other campus organizations by liking and sharing their posts as well. Interacting in this way will help you form new relationships and establish Psi Chi as an active, supportive presence at your school. These other organizations will be more likely to follow you and share your posts as well.
Last of all, many chapters around the world are on social media doing clever and creative things! Be sure to search for and follow some of these accounts as well!
What to Post?
Social media allows you to form relationships with your members and others. Post regularly about subjects that you think your members will be interested in. Some platforms, such as Facebook, will also allow you to view analytics to help you determine what content works best with your unique audience. Here are some ideas for your posts:
- Live tweet during chapter meetings.
- Make Facebook Live videos of your chapter’s special events such as your induction ceremony.
- Support your chapter’s recruitment drives by reminding followers about upcoming chapter deadlines.
- Post images of students presenting research at a local or regional convention.
- Keep an eye on your chapter’s website or bulletin board, and announce all updates throughout the year.
- Spotlight individual members or faculty at your college or university.
- Share links to published articles and other accomplishments made by members at your chapter.
You are encouraged to use #PsiChi whenever possible in your social media posts. This makes it easy for people outside of your community to search and see what your chapter is up to.
Here are some other hashtags regularly used by the Psi Chi Central Office. Feel free to tag these whenever appropriate!
- #PsiChiCon for conventions
- #Help_HelpedMe for our help-seeking behavior initiative
- #PsiChiURW for Undergraduate Research Week
- #PsiChiJournal for our Journal
- #PsiChiEye for our magazine
- #PsiChiLab for our blog
- #NICE for the Network for International Collaborative Exchange
- #PsiChiAwards for awards programs
- #PsiChiGrants for grants programs
- #ChapterChallenge for the annual Chapter Challenge program
Your Profile Picture
Consider using the official Psi Chi Chapter Logo for your chapter’s social media profile picture. To access this image, visit your Officer Admin webpage, scroll down to the Branding section, and choose Logos. Two important things to keep in mind:
- If you can’t access your Officer Admin page, then remind your advisor to update the current list of registered Chapter Officers via the Advisor Admin Page.
- If you intend to use the Psi Chi Logo for something other than your social media profile picture, you or your advisor should review the Logos page to determine whether permission from the Psi Chi Central Office is required.
Representing Psi Chi
It is important that your social media platforms follow the overall brand identity of our Professional Organization. Each time Psi Chi’s brand is correctly displayed, viewers everywhere are better able to form a unique visual association with Psi Chi. Maintaining our brand helps to distinguish Psi Chi from other organizations and establishes continuity across all our many diverse chapters. In other words, having a consistent brand image allows a chapter member from Malaysia to automatically recognize and identify with a chapter’s message from Iowa or anywhere else around the world.
Psi Chi has a special Brand Identity Guide to help you properly represent our Professional Organization. This file is available on the Officer and Advisor Admin pages under the Branding section. The guide will teach you how to properly use our Logos, colors, tagline, letterhead, and more.
Remember to Cross Promote
Want to increase the visibility of your chapter’s social media pages? Promote your pages
- on other social media pages,
- at chapter meetings,
- on chapter business cards,
- on your chapter’s website, and
- anywhere else you can think of.
Your emphasis on “social media” should be on the “social” part. So, don’t try to do it all alone! Ask your friends and fellow members for ideas. And, remind them often that your chapter social media pages are there to support everyone in their many endeavors.
Have questions or advice? Members, you are invited to log in and post in the comment section below.