Your Time Is Precious!
I mean, who’s time isn’t, right? So, when you’re promoting your chapter (which we sincerely thank you for doing!), we want to make that process as easy as possible. Maybe you are
Whatever the case, our templates and advice are here to help! Below are some tips and resources that I think you will appreciate because they will save you time and enable you to accomplish more with your chapter and in other endeavors. The information in this article was gathered from the latest edition of our official Brand Identity Guide, frequently asked questions to the Central Office, and discussions in the new Chapter Officers Group.
The Following Templates Exist for Your Convenience
Over the years, we at the Psi Chi Central Office have seen hundreds, if not thousands, of local chapter communications and promotional materials. Therefore, Psi Chi’s Communications Department (including our amazing designer, Lauren!) have taken our combined experiences and knowledge to produce the following time-tested, professional-looking materials that you can use for your local chapter.
How to Access Psi Chi’s Logos
Making your own flyers or other chapter materials? Then, you will likely want to use the official Psi Chi logos! To access the approved Logos, please visit the Psi Chi Trademark Use Policies webpage (officer/advisor login required) and scroll to the very bottom to "Download PSI CHI Logos."
As a general rule, if you, a Psi Chi member, will be hand-making the promotional or merchandise items for your chapter members, then you can go ahead and download the Logos without seeking permission from the Central Office. However, if you are planning to use a third-party commercial vendor to manufacture the items, then you will need to submit our Commercial Vendor Request Form, which is also available near the bottom of the webpage listed above.
When using the official Logos, please remember: do not alter the colors, distort the shape, or place the Logos on top of (or beneath) another image. Instead, place the original, unaltered version on a white or light colored background, with blank space around it equal or greater to the Symbol’s radius—and you should be in good shape! For further details, see our Brand Identity Guide.
Where to Link
Make your life easy! Whenever possible, direct people to view the official information about membership benefits, requirements, and financial programs, which is all available on the Psi Chi website. Some officers and advisors occasionally summarize (or even copy+paste!) information from the Psi Chi website, but this is rarely encouraged because the official details do tend to change from year to year.
Save yourself the hassle of needing to frequently update your chapter website and other materials. Linking to webpages on psichi.org allows you to ensure that the information you are sharing will always be up to date!
Your Chapter Checklist to Promotions Success
So, you ask, what are some common promotions and brand identity mistakes that chapters frequently make? Good question! Chapter materials and resources should do the following:
Official Psi Chi Chapter Supplies
You don’t have to create chapter merchandise from scratch! If you want to save some time (and support Psi Chi programming too), then be sure to check out the Psi Chi Store for official chapter supplies, apparel, and other merchandise. We’ve got official Psi Chi banners, balloons, buttons, foil seals, pencils, T-shirts, and all sorts of other products that you can use to promote your chapter all across your campus. And remember, only the Psi Chi Store sells authentic merchandise. Don’t be deceived by other websites claiming to produce quality Psi Chi merchandise.
Want to Learn More?
I encourage you to review the latest edition of Psi Chi’s Brand Identity Guide. This guide explains the importance of maintaining Psi Chi’s brand identity and features specific do’s and don’ts for our Logos, Greek Letters, mission statement and tagline, colors, typography, and more. I hope that this post has been helpful in giving you promotions ideas and information so that you don’t have to “reinvent the wheel!”