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Sample Materials to Promote Your Upcoming Chapter Events

Posted By Roxanne Hallisey, Austin Peay State University, Thursday, April 18, 2019
Updated: Thursday, April 18, 2019

Psi Chi’s Austin Peay State University Chapter recently raised $2,200 by hosting a Veteran’s Day CrossFit competition called the Got Your Six Showdown! As you will learn in a recent magazine article about the event, it was a tremendous success with more than 150 people becoming involved. This includes numerous local vendors and veterans, each of whom gathered together for the event in a gymnasium space that was donated specifically for this occasion.

In today’s blog article, we asked the chapter’s president, Roxanne Hallisey, to tell us about how her chapter was able accomplish so much and to provide us with some sample materials that other chapters could customize to promote their own upcoming service and educational events.

Roxanne says, “We approached more than 40 area businesses, in person, to hang flyers, and that has been a great success! Talking about the event face-to-face allows them to see our excitement, which has led to some awesome connections. We asked sponsors, vendors, and chapter members to use our hashtag, #PsiChisGotYourSix when posting to social media and it created quite the buzz! Also, we featured each sponsor or vendor involved on our Facebook event page at consistent intervals. This kept the momentum going, and the groups involved got a chance to be recognized for their support. Below, are some sample materials that we used to promote the event.”

Sample Flyer

Sample Information Blurbs

Join us at Got Your Six Throwdown, a Veteran’s Day CrossFit Fundraiser, to benefit Warrior Expeditions and Psi Chi Honor Society in Psychology at APSU, November 10, 2018, from 8 a.m.–3 p.m. at Always Strong Fitness! We’ll be there to help raise awareness for veteran’s mental health during the competition alongside local DJs, Food Trucks, Vendors, and Veteran Services. We hope to see you there! #PsiChisGotYourSix

Psi Chi Honor Society Chapter at APSU is hosting the Got Your Six Throwdown, a Veteran’s Day CrossFit Fundraiser, this November 10 from 8 a.m.–3 p.m. at Always Strong Fitness. Join us on the competition floor as we raise awareness for veteran’s mental health. All proceeds will benefit Warrior Expeditions and the Psi Chi chapter at APSU. It’s going to be a day of fun with local DJs, food truck, vendors, and veteran services! We hope you’ll join us in letting veterans know #PsiChisGotYourSix

Sample Email to Sponsors

A recent 2015 study showed that almost 1.15 million veterans have at least one mental health diagnosis (Trivedi et al., 2015). Psi Chi Honor Society in Psychology at APSU, along with our supporters, wants our local veteran community to know we "Got Your Six" by providing a fun event, as well as resources. We want to give our local community a chance to show their support to veterans in the area!

Got Your Six Throwdown is unique! Every facet of this event: Psi Chi & Psychology Club of Austin Peay State University members, Always Strong Fitness, Home of CrossFit Clarksville, Warrior Expeditions, Willow Tree Counseling, LLC, Steven A. Cohen Military Family Clinic at Centerstone, Brotherz From Another Mother, Natural Selection Meal Preps, event judges, and athletes support veterans or are operated by a veteran, military, or military family member. The strength of this community is apparent, and we are overjoyed to help bring awareness and fundraise for this exciting event!

Sample Email to Sponsors

Subject: Got Your Six, Psi Chi APSU Fundraiser Goes LIVE!

Good morning!

This morning Wednesday September 12, the Got Your Six Throwdown, a Veteran's Day CrossFit Fundraiser benefitting Warrior Expeditions and Psi Chi Honor Society at APSU is going LIVE on Facebook! Throughout the day, the school and local community will receive flyers to spread the word about this AMAZING event!

You are receiving this email because you are wonderful host, sponsor, vendor, swag bag donor, or volunteer! First, we want to say "thank you" for your generosity, time, and support of raising awareness of veteran’s mental health in our community. Our entire chapter is so excited to have you on board.

Second, we'd like to give you the opportunity to spread the word on your own social media accounts. You'll find attached the following documents:
1. Social Media Blurbs & Information Blurb
2. A Social Media Flyer

Please feel free to use these items to promote the event. If you are a brick and mortar business I will be around town tomorrow, and in contact, to drop off flyers to you ASAP.

To access the event on Facebook, please go here:

Or type in the Facebook search box "Got Your Six Veterans Day Throwdown." We encourage you to post regularly and invite your friends, family, and community to this event.

Don't forget to use our hashtag #PsiChisGotYourSix

If you have any questions or need our help in the meantime, please don't hesitate to reach out. Thank you again for all that you do. We are excited to see you on November 10!


Roxanne Hallisey
Psi Chi President
Austin Peay State University

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Have All Eligible Members Joined Your Chapter This Semester?

Posted By Bradley Cannon, Psi Chi Central Office, Thursday, March 28, 2019

A diverse range of people are eligible to join Psi Chi, a fact which is invaluable to the future of our Professional Organization. As Psi Chi’s 2004–08 Executive Director Dr. Virginia Andreoli Mathie recently worded it, “A more diverse membership makes Psi Chi more representative of our society at large and also creates more opportunities for our members.” That is why Psi Chi Central Office has been recently focused on expanding its efforts to seek out and attract individuals from diverse backgrounds.

Because people are eligible to join from so many walks to life, it is possible that your chapter has overlooked one of more groups of individuals who would appreciate and benefit from the opportunity to become a part of Psi Chi. At this time, take a close look at the list below of potential members who occasionally do not receive an invitation to join. Then, please reach out to anyone who might have been accidentally missed.

  • Invite eligible undergraduate and graduate students.
  • Invite eligible psychology majors and minors.
  • Invite eligible transfer students.
  • Invite eligible online students.
  • Invite eligible nontraditional students.
  • Invite eligible students in related fields (e.g., biopsychology or educational psychology).
  • Invite eligible interdisciplinary majors with at least as many psychology courses as a minor.
  • Invite eligible full-time faculty members.
  • Let individuals with diverse backgrounds and identities know that your chapter welcomes and values broad sociocultural representation.
  • Reach out to student clubs and organizations across campus that represent different groups of marginalized, underrepresented, and/or other diverse students.

If your chapter officers personally invite students to join in the classroom, then you can imagine how easy it would be for them to overlook inviting online-only students. Likewise, if all of your officers are full-time undergraduates, then you can imagine how their in-class invitations might be less likely to reach graduate students, who are enrolled in different courses entirely, or nontraditional students, who primarily only take night classes. Therefore, consider how the different groups of people above might have unique circumstances and methods of communication. Then, do you best to reach out people in the ways and places that work best for them!

Importantly, new requirements for transfer students have been in effect since March 5, 2019. These changes make it simpler for transfer students to join. For the changes to take place at your chapter, simply update your local Chapter Bylaws document. The latest modifiable template of this document is available on the Faculty Advisor and Officer Admin webpages (login required).

Also, it is a good practice to start promoting your chapter to people who are not currently eligible but most likely will be in the near future. In some cases, you can even attract people to pursue a psychology degree who had not yet considered it before (your Department will surely be impressed by this too!). For example:

  • Connect with underclass students during campus-wide orientations and other events in order to teach them about obtaining a degree in psychology and Psi Chi.
  • Connect with local high school students who are taking psychology courses in order to share about the benefits of pursuing a college degree in psychology and how your local chapter and Psi Chi can help support this journey.
  • Connect with psychology students at nearby community colleges to let them know what opportunities are available for them on your campus.

According to Psi Chi Distinguished Member Dr. Nadine Kaslow, “It is imperative that Psi Chi reflects the rich diversity of our communities. Doing so will lay the foundation for us to transform psychology to a discipline that that is truly inclusive and firmly committed to social justice in all scientific, educational, and applied endeavors.”

We at Psi Chi are passionate about expanding our perspectives through diverse membership in our Honor Society. In the past year or so, many specific strategies and activities to embrace diversity have been added to our new Diversity Matters online resource, which you are welcome to review at any time. You are also invited to use our invitation to membership template, which was specially edited by Psi Chi’s Diversity Committee.

We hope that you will join us at your local chapter in the pursuit of social justice and equal opportunity throughout our Professional Organization. Thank you for your support.

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The Real Chapter Challenge: How I Came to See the True Meaning of What It Means to “Give Back”

Posted By Cynthia Wilson, Psi Chi Director of Membership & Development, Friday, January 11, 2019
Updated: Friday, January 11, 2019

I started my interview with Bryan Barker of Norfolk State University and with Kevin Lee of Virginia Union University with two goals in mind: to see if they had a good experience with the Psi Chi Chapter Challenge and to see if our proposed changes to it would inspire others to join next year. What I got out of our interview was a steadfast belief in our mission. You see, Psi Chi seeks to both recognize and promote excellence in psychology. And through our members, we do just that. Bryan and Kevin are shining examples of excellence in psychology. They are a part of what makes Psi Chi very special.

Both young men cited the act of giving back to be a major incentive for taking part in the Psi Chi Chapter Challenge. Both Kevin and Bryan joined as sophomores at their respective chapters. And, both rose to the position of chapter president. Bryan thought that the notoriety of an international honor society was “intriguing” and that Psi Chi really “broadened his scope of psychology” as a whole. When Kevin heard of Psi Chi from his faculty advisor, he did his own research and discovered all that Psi Chi has to offer, which in turn encouraged him to join.

Caption: Above, Bryan Barker from Norfolk State University.

Bryan went on to say that Psi Chi has engaged him with leadership opportunities, allowed him to “strengthen his research skills and public speaking,” and helped him to make connections at both his own university and at other schools.

Kevin said, “Psi Chi has actually furthered my passion for the major.” He now has a resolve and a respect for what psychology is and means. “Psi Chi has opened my eyes to the concrete purpose of psychology itself,” he said.

So, being a development director, I had to ask, “Why the Challenge? What motivated you to participate?” Each of their answers surprised me. Although both Kevin and Bryan said that Psi Chi merchandise and the tangible nature of the 10% back to the chapter served as good incentives, the “give back” aspect was very important. Bryan said he encouraged his chapter to make “whatever contributions we can do” to help out. “By Giving Back we can get back as well.”

Kevin echoed Bryan’s sentiment that giving back was very important for his chapter as well. They made their chapters’ participation in the Chapter Challenge a “friendly competition,” and they wanted to see what they could accomplish as a team. “We ended up having a lot of fun together!” Kevin added. “By showing our passion and the purpose of Psi Chi to those who support us, it was really easy for us to be involved in the end.”

The inspiring part of our interview for me came when both Kevin and Bryan said to me that their individual chapters were small, Bryan’s only had three members when he took the helm as president. But, both young men really looked at their role as a Psi Chi member, and further as a chapter president, as an opportunity to increase the relevance of Psi Chi at their schools and to grow their chapters.

“Asking for help, or fundraising, is not always fun; but we could make it fun,” said Kevin. His leadership skills were put to use in the Chapter Challenge because, in the beginning, it was mostly the e-board who took part. But Kevin, as well as Bryan, used motivation to encourage others to take part. “Even those who didn’t take part in the Chapter Challenge were still there to support. And that meant a lot,” Kevin added.

Bryan’s regular motivations to his chapter were meant to “relight the fire” of what fundraising for Psi Chi meant. “What we were doing was larger than just us,” Bryan went on to explain, it was more than just an incentive or a T-shirt, it was big. Kevin motivated his chapter by saying, “you really understand the work that it takes to be part of Psi Chi, so you should be inspired to give back.”

Both Kevin and Bryan summarized their interview by stating that all Psi Chi chapters that participate in the Chapter Challenge should be formally recognized somehow. I was impressed by their inclusive thoughts and was again reminded of the mission of Psi Chi: to recognize and promote excellence in the science and application of psychology.

These two members of Psi Chi certainly do just that: they lead, they motivate, they think of others, and they strive for academic excellence. The challenge of doing each of those things is great. But, these two young men went a step further and decided to give back. Bryan and Kevin helped me see the true meaning of the Give Back to Psi Chi campaign. Our members are what make Psi Chi truly special. By giving back, we can all help to support the educations and careers of each member worldwide. By giving back, we’re really paying it forward.

The Chapter Challenge is new and improved in 2019! It will run January 14–March 31. We look forward to your participation!

Bryan Barker and Kevin Lee, from Norfolk State University and Virginia Union University respectively, led top fundraising teams for the inaugural Chapter Challenge in 2018. Cynthia, the creator of the Chapter Challenge, learned from them what it truly means to give back. They all three sat for a phone conversation in August 2018.

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Place Your Bets! How to Host a Chapter Trivia Game Show (Sample Questions Included!)

Posted By Sophia J. Lamp and Mindy J. Erchull, PhD, University of Mary Washington (VA), Tuesday, December 18, 2018

Sophia J. Lamp and Mindy J. Erchull, PhD,
University of Mary Washington (VA)

The University of Mary Washington’s Psi Chi Chapter strives to create engaging and educational events every year for our department. Each year, our programming culminates with our two-day research symposium where students present their research from classes and independent studies through paper and poster presentations. The event closes with a keynote address at the end of the second day from an invited psychologist before transitioning to our departmental awards ceremony and a celebratory reception. Last semester, we expanded this event by hosting our first department-wide trivia game as part of our research symposium programming. The game show-style trivia game served as the anchor event for the first day of the research symposium.

Our chapter organizes many academically driven events throughout the year, but we chose to develop this event because we wanted to introduce a social activity that would strengthen the bonds between our members, majors, and faculty. We thought it would make for a fun activity for the end of the year to help everyone decompress after their hard work in their studies and research projects.

The Rules of the Game

We based the event on the board game Wits & Wagers (specifically the Vegas edition), in which people guess a numerical answer for a random and often impossible-to-know question. For example, one question from the base game asks: “How much did Google buy YouTube for in 2006?” Once each person has settled on an answer, people bet points (using cardboard betting chips) on which answer is closest to the actual answer (or bet that all of the answers are too low/high). The person who has the highest value in betting chips by the end of the seven questions wins the game. We took this idea and adapted it into a department-wide social event by having people work in small teams consisting of both faculty and students. We also developed our own questions that were related to the field of psychology. This way, we could all have fun together while learning some fairly obscure pieces of information about the field.

We were fortunate that our faculty advisor already owned the game prior to the event, so she had the physical components we needed. She was then able to take some images gathered from the company that produced the game (North Star Games) and put together a slide presentation that was used to present the questions as well as the potential answers teams could bet on as each team made their choices and brought their answer boards to the front of the room.

Caption: The Vegas Wits & Wagers board after teams have submitted potential answer prior to placing bets.

Questions (and Answers!)

A lot of research went into creating good trivia questions for the game in the weeks preceding the event. We needed to ask questions related to psychology that the players would not know the answers to off the top of their heads. The goal of the game show version of this game is to encourage the players to engage in a discussion/debate that will lead them closer to the right answer. If people were likely to know the answers right away—especially the professors—then it would not have been as fun!

Wits & Wagers: UMW Psi Chi Edition Questions (NOTE: Questions were developed in February 2018)

Q: As of February 2018, how many journals are indexed in PsycINFO?
A: 2,373

Q: What was the sample size in Mary Ainsworth’s “strange situation” experiment?
A: 56

Q: How many people have received the American Psychological Association’s prestigious International Humanitarian Award?
A: 16

Q: How many psychiatrists voted to remove homosexuality from the DSM in 1973?
A: 5,854

Q: In what year was Franz Joseph Gall, the founder of phrenology, born?
A: 1,758

Q: How many trials were completed in Perrin and Spencer’s replication of Asch’s line matching study using chemistry and math students?
A: 396

Q: How many active Psi Chi chapters are there?
A: 1,133

Event Promotions

Because this event was part of the programming for our annual departmental research symposium, we already knew that faculty and students would be attending the larger event. Given this, in the weeks leading up to the symposium, we added “trivia game show” to our publicity campaign using flyers and emails. We also included information about this event in the formal program that was shared with majors electronically in advance of the symposium as well as in hard copies at the event. Because majors attended the symposium to support their fellow students during their presentations, it was also easy to actively recruit players throughout the day.

Caption: Although not everyone could stick around for a group photo, everyone enjoyed the fun time together.

On Game Day

Some chapter officers worked with the building staff to revise the setup of the room as we transitioned from a poster session to the game show. Meanwhile, our faculty advisor worked with other officers to randomize faculty and students into the seven groups for the game. Our faculty advisor then served as the host and game facilitator while the officers helped the event run smoothly.

We had a great turnout for a late-afternoon, first-time event. In all, about 40 people participated. We were particularly happy that all but one of our faculty members competed, and the one person who couldn’t wanted to be there but had a prior commitment that conflicted with the event. The majors who participated really enjoyed being on equal footing as they worked with their faculty teammates to try to answer the questions and then decide on the best way to bet their point chips. We learned a lot of random facts for all branches of psychology—this was especially true for the officers given that we were the one searching for good questions.

Caption 3: The winning team was actually our smallest group—small but mighty!

Play Again? Game On!

Our chapter hopes to continue our psychology trivia game show for years to come. In fact, we would like to plan more events like it in the future! After all, how many events end with people already asking when the next one will be held? For the next event, we would like to extend the game by asking more questions and making it a slightly longer event. A typical Wits & Wagers game consists of seven questions, and that’s how we played this time around. We hope to do two rounds of seven questions each next year while further stepping up the challenge by introducing even more challenging questions for people to answer.

We highly recommend for other chapters to conduct similar events at their own schools. Make sure you give yourself plenty of time to develop creative trivia questions because it can take longer than you might think. Most importantly, have fun with it, and those participating will too!

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Why Reinvent the Wheel? Save Time Promoting Your Chapter

Posted By Bradley Cannon, Psi Chi Writer/Journal Managing Editor, Monday, December 3, 2018
Updated: Wednesday, November 28, 2018


Your Time Is Precious!

I mean, who’s time isn’t, right? So, when you’re promoting your chapter (which we sincerely thank you for doing!), we want to make that process as easy as possible. Maybe you are

Whatever the case, our templates and advice are here to help! Below are some tips and resources that I think you will appreciate because they will save you time and enable you to accomplish more with your chapter and in other endeavors. The information in this article was gathered from the latest edition of our official Brand Identity Guide, frequently asked questions to the Central Office, and discussions in the new Chapter Officers Group.

The Following Templates Exist for Your Convenience

Over the years, we at the Psi Chi Central Office have seen hundreds, if not thousands, of local chapter communications and promotional materials. Therefore, Psi Chi’s Communications Department (including our amazing designer, Lauren!) have taken our combined experiences and knowledge to produce the following time-tested, professional-looking materials that you can use for your local chapter.

How to Access Psi Chi’s Logos

Making your own flyers or other chapter materials? Then, you will likely want to use the official Psi Chi logos! To access the approved Logos, please visit the Psi Chi Trademark Use Policies webpage (officer/advisor login required) and scroll to the very bottom to "Download PSI CHI Logos."

As a general rule, if you, a Psi Chi member, will be hand-making the promotional or merchandise items for your chapter members, then you can go ahead and download the Logos without seeking permission from the Central Office. However, if you are planning to use a third-party commercial vendor to manufacture the items, then you will need to submit our Commercial Vendor Request Form, which is also available near the bottom of the webpage listed above.

When using the official Logos, please remember: do not alter the colors, distort the shape, or place the Logos on top of (or beneath) another image. Instead, place the original, unaltered version on a white or light colored background, with blank space around it equal or greater to the Symbol’s radius—and you should be in good shape! For further details, see our Brand Identity Guide.

Where to Link

Make your life easy! Whenever possible, direct people to view the official information about membership benefits, requirements, and financial programs, which is all available on the Psi Chi website. Some officers and advisors occasionally summarize (or even copy+paste!) information from the Psi Chi website, but this is rarely encouraged because the official details do tend to change from year to year.

Save yourself the hassle of needing to frequently update your chapter website and other materials. Linking to webpages on allows you to ensure that the information you are sharing will always be up to date!

Your Chapter Checklist to Promotions Success

So, you ask, what are some common promotions and brand identity mistakes that chapters frequently make? Good question! Chapter materials and resources should do the following:

Official Psi Chi Chapter Supplies

You don’t have to create chapter merchandise from scratch! If you want to save some time (and support Psi Chi programming too), then be sure to check out the Psi Chi Store for official chapter supplies, apparel, and other merchandise. We’ve got official Psi Chi banners, balloons, buttons, foil seals, pencils, T-shirts, and all sorts of other products that you can use to promote your chapter all across your campus. And remember, only the Psi Chi Store sells authentic merchandise. Don’t be deceived by other websites claiming to produce quality Psi Chi merchandise.

Want to Learn More?

I encourage you to review the latest edition of Psi Chi’s Brand Identity Guide. This guide explains the importance of maintaining Psi Chi’s brand identity and features specific do’s and don’ts for our Logos, Greek Letters, mission statement and tagline, colors, typography, and more. I hope that this post has been helpful in giving you promotions ideas and information so that you don’t have to “reinvent the wheel!”

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Top Recruiting Chapters of Fiscal Year 2018

Posted By Psi Chi Central Office, Monday, October 29, 2018
Updated: Monday, October 29, 2018


Congratulations Are in Order!

We are excited to announce the top 10 chapters to grow by percentage during the 2018 fiscal year (July 1, 2017–June 30, 2018). Advisors and officers at each of the campuses listed below have accomplished a truly exceptional task. We at the Psi Chi Central Office cannot thank these individuals enough for their hard work and dedication to support our Professional Organization. We sincerely appreciate your continued trust in Psi Chi to recognize and promote the latest generation of future psychologists!

Top 10 Chapters to Induct a Higher Percentage of Members
in FY2018 Over FY2017
Chapter Name New Members FY2017 New Members FY2018 Total % Growth
Columbia University  4 96 2,300%
Rockhurst University  1 22 2,100%
Spring Hill College  1 19 1,800%
Coe College  1 16 1,500%
Tarleton State University  2 26 1,200%
University of Detroit Mercy  1 13 1,200%
Queens University of Charlotte  1 13 1,200%
Grand View University  2 25 1,150%
Tuskegee University  1 10 900%
Butler University  1 10 900%
Note. Numbers in all three tables are based on the date that payment was received and processed by the Central Office.

Time and time again, reactivating and/or expanding a Psi Chi chapter has proven to be extremely rewarding endeavor. This holds true for local advisors and officers, the new members welcomed into the Society, and also others in their community who benefit from the chapter’s community service, educational, and fund-raising activities.

Dr. Denise Friedman recently moved to Hampton University and began the process of reactivating the university’s chapter. As she told us, “Psi Chi has supported me and my former students in numerous forms, from providing extensive information on resources about funding, graduate programs, and careers to funding research efforts and conference attendance to covering our chapter activities in Eye on Psi Chi. Reactivating the chapter was never a question of why but rather how soon.”

Other Incredible Recruitment Statistics

Some psychology departments are smaller than others, so we at the Psi Chi Central Office feel that it is important to specially recognize chapter growth by percentage as shown in the chart above. Doing so allows chapters at all schools, big and small, the opportunity for their chapters to be recognized for their successful growth!

However, perhaps you would also like to see the 10 chapters that inducted the highest number of total new members in FY2018 over the previous year!? Here is that data too. And, last of all, we have included a list of the 10 chapters with the highest overall induction numbers during FY2018! The chapters in both lists have achieved truly impressive growth and sustainability! Well done, everyone!

Top 10 Chapters to Induct More Members in FY2018 Over FY2017
Chapter Name New Members FY2017 New Members FY2018 Total # Growth
Grand Canyon University 84 262 178
Columbia University 4 96 92
Arizona State University 60 146 86
Pepperdine University,
West Los Angeles
70 137 67
University of Toronto, Scarborough 0 59 59
Arizona State University West 33 91 58
Vassar College 8 61 53
Adler University 36 86 50
Duke University 0 49 49
Western Washington University 0 43 43
Note. Numbers in all three tables are based on the date that payment was received and processed by the Central Office.


Top 10 Inducting Chapters of FY2018
Chapter Name New Members FY2018
Grand Canyon University 262
Arizona State University 146
Florida International University 146
Florida State University 144
Pepperdine University,
West Los Angeles
Nova Southeastern University 127
University of Connecticut 96
Columbia University 96
Arizona State University West 91
Kean University 88
Note. Numbers in all three tables are based on the date that payment was received and processed by the Central Office.


Will Your Chapter Make These Lists Next Year?

Starting your recruitment drives early in the fall each year is beneficial to all parties. It allows new members to take advantage of their membership benefits throughout the year such as awards and grants, publications opportunities, the career center, etc. And, it empowers your chapter to conduct bigger and better service projects, fund-raisers, cookouts, movie nights, trips to the zoo—you name it!

So, naturally, we at the Central Office want to encourage to make recruitment a priority for October this year. As a special incentive to do so, we are providing these three special updates:

  1. The new Diversity Membership Drive will help you to identify potential members that you chapter might have overlooked. View the PDF.
  2. All new members whose fees are processed by the Central Office before December 31 this fall will receive a free wallet-sized member card in addition to their membership certificate.
  3. The chapter in each region with the highest percentage of new members in fall 2018 over fall 2017 will receive a $50 credit to the Psi Chi Store. (Importantly, this contest is being reviewed by percentage of growth, which means that chapters at every school have a chance to win, not just the really big schools!)

Good luck to you all! Have questions about recruitment strategies or ensuring that all members feel welcome joining your chapter? Feel free to post in the comments below (login required) or contact In the meantime, here are some articles that you may find helpful:

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Strategies to Promote Upcoming Psi Chi Service Projects and Events

Posted By Bradley Cannon, Psi Chi Writer/Journal Managing Editor, Monday, October 1, 2018
Updated: Wednesday, July 31, 2019

In the past 90 years, Psi Chi chapters have done a LOT of good in their communities! From pie-in-the-face contests to mental health awareness weeks, there is no limit to what your chapter can do or the number of people your efforts can affect at your campus and beyond.

Here are some service project ideas to consider for your local chapter! Chapters frequently also host student research conferences and educational events about career advice, getting into graduate school, and fields of psychology.

The key to hosting a successful event is having a healthy promotions strategy. Some chapters have specific officer positions (e.g., Program Coordinators/Committees) dedicated solely to organizing and promoting a specific annual event. Alternatively, some chapters divvy up the responsibilities for hosting an event across their entire officer team. Whichever way your chapter is set up, here are 25+ promotions strategies to consider for your upcoming events:

To Inform and Involve Your Chapter Members

  • Announce the event repeatedly at Psi Chi chapter meetings and other events.
  • Create flyers, social media posts, blurb quotes, and descriptions of the event.
  • Request for details about the event to be shared on any chapter webpages, emails, bulletin boards, blogs, social media, etc.
  • Ask professors to tell their students about the event.
  • To increase member engagement, ask around and select an event type or philanthropic “cause” that your members are passionate about.
  • Establish a timeline and a sign-up sheet so that members can volunteer for specific responsibilities (e.g., acquiring sponsors, food, room acquirement, flyers).
  • Collect volunteers’ contact information, and check in with them from time to time to see how they are doing.
  • Encourage your members to give you their ideas and feedback early.

To Inform and Involve Others in Your Community

  • Launch and maintain a Facebook Event page.
  • Ask local businesses and school organizations to support the event. Specifically, consider requesting financial donations, product donations, food donations, volunteer time, flyers to promote the event, etc., as appropriate. (Be sure to publically recognize and thank any sponsors at the event!)
  • Maintain an email list of potential supporters, chapter members, and interested participants.
  • Before the event, let everyone know that you appreciate their support, and provide clear instructions for how they can share your flyers and other materials to help you promote the event.
  • Write a press release for local media sources such as newspapers, television news stations, university news, local organizations, etc.
  • Seek out the support of your psychology department to help spread the word about the event via social media, email, and other methods.
  • Reach out to nearby Psi Chi chapters and invite them to join you. You can identify nearby chapters with our Chapter Directory Search tool.
  • Invite a relevant guest speaker to attend the event.
  • Entice and reward your volunteers with free tickets and other benefits.

To Attract Attendees

  • Decide on a hashtag and promote it often.
  • Create and share a Q&A of any popular questions you receive.
  • Specially invite any relevant opinion leaders in your area such as professors and other experts. Ask them to attend (and share about) your event.
  • Host (and record) a mini “preview” event that you can share to build hype for the official event.
  • If it costs money to attend your event, consider offering an early-bird discount.
  • Host a free-tickets giveaway or raffle items at the event itself.
  • People love food! Let everyone know if there will be free or purchasable refreshments!

During the Event

  • Take lots of pictures.
  • Share portions of the event on Facebook Live.
  • Ask participants for testimonials about the event.

After the Event

  • Keep detailed notes of your promotions strategies so that future officers will have the best chance to succeed if they decide to host the event again next year.
  • Share about the event, even after it’s ended! Sharing pictures and video clips, participants’ feedback, sponsors who made the event possible, etc. will express your appreciation to all parties involved and build hype for future events!

What other ideas do you have to promote your chapter events? Please share them below (login required).

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Using Merchandise to Strengthen Your Chapter’s Brand Identity

Posted By Ayana Woodard, Psi Chi Merchandise Coordinator, Wednesday, September 26, 2018
Updated: Wednesday, September 26, 2018

A brand identity is an organization’s overall visual appearance—or its personality! Each time Psi Chi’s brand identity is consistently displayed through your chapter, a stronger visual association is formed between people and our Professional Organization itself. With that being said, what is the most successful trait of any brand? You got it, awareness for Psi Chi and your chapter.

Here, I have provided a few tips on how you can increase your chapter’s brand and membership numbers through Psi Chi merchandise. We will briefly dive into how merchandise can help you create campus awareness, show appreciation to current members, and improve your image via social media. So let’s get to it!

Campus Awareness

Have you thought about creating more awareness through merchandise worn by your members and at social events hosted on campus? It’s a great way to put Psi Chi in the minds of potential members and raise some inquiries. Some students might have never heard of Psi Chi, but this will assist in opening up the conversation. This can be an incredible push for those already familiar with Psi Chi to do more research on the organization. Before you know it, the Psi Chi logo will be around every corner worn proud by its members.


Psi Chi merchandise is also a great way to show appreciation to your members. Let all of your members know that they are valued by a small token through the online store. For example, provide small gifts to new initiates to let them know how happy you are to have them be a part of the chapter. Or show gratitude to your officers for all of the hard work they do to keep your chapter up and running. This not only helps bring in more members, but motivates them to remain active for years to come, not only in Psi Chi, but across the entire field of psychology.

Social Media

This final note is a given. Social media is a focal point in this generation. So posting on a regular basis is key to a successful chapter. When you post your amazing accomplishments, uniformity is key—both for your chapter and Psi Chi as a whole. Brand consistency creates an organized and proud appearance for those interested in the organization. Psi Chi’s merchandise can easily help you achieve this goal. Whether it be a simple Psi Chi button, matching T-shirts, or our new baseball caps, we have all you need.

I hope you find this helpful, and please feel free to browse the new and improved online store at We have exciting new merchandise including your chapter favorites located there. Also, if you have any ideas, please feel free to contact Psi Chi’s merchandise department via contact form located at or via e-mail at

Want to learn more about establishing a consistent brand with Psi Chi and other chapters around the world? See our official 2018-19 Brand Identity Guide. Happy promoting!


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Chapter Social Media Voice Guidelines

Posted By Bradley Cannon, Psi Chi Writer/Journal Managing Editor, Monday, September 17, 2018
Updated: Wednesday, September 26, 2018

Are you excited about establishing or maintaining social media accounts for your Psi Chi chapter? You should be! Over the years, social media has proven to be an invaluable opportunity to spread the word to others about topics you are passionate about—such as your Psi Chi Chapter. Social media is a heavily used outlet for promoting events and activities. And importantly, being the official Social Media Voice for your chapter will:

  • look great on your resumé,
  • help you develop valuable leadership skills,
  • teach you about Psi Chi initiatives, and
  • provide unique opportunities to interact with fellow members and your local advisor.

User trends for various social media platforms is constantly changing. However, here are some basic guidelines that we expect to remain constant for years to come.

Getting Started

If your chapter doesn’t yet have any social media pages, then the first thing you will want to do is launch one or more accounts. To do this, ask around at your chapter meetings and in your psychology department to determine which social media platforms your primary audience currently uses. Then, develop social media pages on the appropriate platforms that they visit most often. Consider Facebook, Twitter, Instagram, and LinkedIn as your top choices.

Sharing Is Caring!

One responsibility for your chapter social media voice is to follow Psi Chi’s official social media pages and share their content regularly. These profiles each provide a wealth of information that you can pass on to your followers about upcoming award and grant deadlines, programming at regional psychology conventions, publication releases, membership programs, special merchandise offers, and historical information about Psi Chi. Here are links to each official profile:

Psi Chi has additional pages that you are encouraged to follow and share too. For example, there are unique Facebook groups for each region of Psi Chi: Eastern, Midwestern, Rocky Mountain, Southeastern, Southwestern, and Western.

You are encouraged to support your psychology department and other campus organizations by liking and sharing their posts as well. Interacting in this way will help you form new relationships and establish Psi Chi as an active, supportive presence at your school. These other organizations will be more likely to follow you and share your posts as well.

Last of all, many chapters around the world are on social media doing clever and creative things! Be sure to search for and follow some of these accounts as well!

What to Post?

Social media allows you to form relationships with your members and others. Post regularly about subjects that you think your members will be interested in. Some platforms, such as Facebook, will also allow you to view analytics to help you determine what content works best with your unique audience. Here are some ideas for your posts:

  • Live tweet during chapter meetings.
  • Make Facebook Live videos of your chapter’s special events such as your induction ceremony.
  • Support your chapter’s recruitment drives by reminding followers about upcoming chapter deadlines.
  • Post images of students presenting research at a local or regional convention.
  • Keep an eye on your chapter’s website or bulletin board, and announce all updates throughout the year.
  • Spotlight individual members or faculty at your college or university.
  • Share links to published articles and other accomplishments made by members at your chapter.

Choosing Hashtags

You are encouraged to use #PsiChi whenever possible in your social media posts. This makes it easy for people outside of your community to search and see what your chapter is up to.

Here are some other hashtags regularly used by the Psi Chi Central Office. Feel free to tag these whenever appropriate!

  • #PsiChiCon for conventions
  • #Help_HelpedMe for our help-seeking behavior initiative
  • #PsiChiURW for Undergraduate Research Week
  • #PsiChiJournal for our Journal
  • #PsiChiEye for our magazine
  • #PsiChiLab for our blog
  • #NICE for the Network for International Collaborative Exchange
  • #PsiChiAwards for awards programs
  • #PsiChiGrants for grants programs
  • #ChapterChallenge for the annual Chapter Challenge program

Your Profile Picture

Consider using the official Psi Chi Chapter Logo for your chapter’s social media profile picture. To access this image, visit your Officer Admin webpage, scroll down to the Branding section, and choose Logos. Two important things to keep in mind:

  1. If you can’t access your Officer Admin page, then remind your advisor to update the current list of registered Chapter Officers via the Advisor Admin Page.
  2. If you intend to use the Psi Chi Logo for something other than your social media profile picture, you or your advisor should review the Logos page to determine whether permission from the Psi Chi Central Office is required.

Representing Psi Chi

It is important that your social media platforms follow the overall brand identity of our Professional Organization. Each time Psi Chi’s brand is correctly displayed, viewers everywhere are better able to form a unique visual association with Psi Chi. Maintaining our brand helps to distinguish Psi Chi from other organizations and establishes continuity across all our many diverse chapters. In other words, having a consistent brand image allows a chapter member from Malaysia to automatically recognize and identify with a chapter’s message from Iowa or anywhere else around the world.

Psi Chi has a special Brand Identity Guide to help you properly represent our Professional Organization. This file is available on the Officer and Advisor Admin pages under the Branding section. The guide will teach you how to properly use our Logos, colors, tagline, letterhead, and more.

Remember to Cross Promote

Want to increase the visibility of your chapter’s social media pages? Promote your pages

  • on other social media pages,
  • at chapter meetings,
  • on chapter business cards,
  • on your chapter’s website, and
  • anywhere else you can think of.

Your emphasis on “social media” should be on the “social” part. So, don’t try to do it all alone! Ask your friends and fellow members for ideas. And, remind them often that your chapter social media pages are there to support everyone in their many endeavors.


Have questions or advice? Members, you are invited to log in and post in the comment section below.

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Is Your Psi Chi Chapter in the News?

Posted By Psi Chi Central Office, Tuesday, September 11, 2018
Updated: Tuesday, September 11, 2018

It is always exciting to see and share local news articles about Psi Chi chapters!

Has your chapter been in the news lately? Psi Chi’s mission is “recognizing and promoting excellence in the science and application of psychology.” And of course, one great way to “recognize and promote” your members’ academic and philanthropic accomplishments is by sharing their activities in the local media.

Consider contacting local editors in your area to see if they are interested in sharing your Psi Chi stories. For example, local news channels, university publications, and department publications are all appropriate outlets to discuss Psi Chi and your chapter endeavors. You might also consider publishing Psi Chi news yourself through your own local Psi Chi chapter website, blog, and/or social media platforms (learn more).

Here are some specific topics that local news outlets might be interested in:

  • new members inducted,
  • chapter anniversary milestones,
  • upcoming and past chapter service events, and
  • honors received by your members.

Need ideas? Below, we’ve collected some recent articles from the spring semester published through local news channels, university publications, and chapter websites.

ASU Psychology Students and Faculty Attend RMPA 2018
May 17, 2018—Valley Courier

Iraqi Refugee Plans to Help Others With Disabilities Like Her Own
May 9, 2018—CU Denver Today

Psi Chi Lock Haven University Chapter Welcomes 10 Inductees
May 1, 2018—The Express

Victoria LeCroy Wins Psi Chi Undergraduate Research Award
May 1, 2018—Valdosta State University Newsroom

Psi Chi Hosts First Spelling Bee
April 19, 2018—Lindenlink

UNCG Psi Chi Chapter Turned 60 This Year
March 21, 2018—Humans Behaving Blog

Psi Chi Inducts New Members, Allows Students to Make Connections
March 14, 2018—Lindenlink

Why a Little Girl Wanted to Cut Off 12 Inches of Hair
February 7, 2018—Psi-Chi-ology Lab

Psi Chi Presents MATCHMAKER for Spring Research Opportunities
January 19, 2018—UIC Today

Psi Chi UCA Chapter Receives Model Chapter Award Ten Years Running
September 29, 2017—Bear Blog

Psi Chi members achieve so many important things around the world—and these efforts should not go unrecognized! We hope that this list is helpful and uplifting as you begin the process of “recognizing and promoting” your members’ good deeds and hard work.

Please also remember that officers and advisors are encouraged to submit summaries of their chapter’s accomplishments for publication in Eye on Psi Chi magazine. Our blog, Psi-Chi-ology Lab, accepts engaging personal stories and endeavors by local Psi Chi members’ too.

Has your chapter been in the news? Log in and share a link below!

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Psi Chi Central Office
651 East 4th Street, Suite 600
Chattanooga, TN 37403

Phone: 423.756.2044 | Fax: 423.265.1529


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