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Eye on Psi Chi: Fall 2011

Psi Chi’s Expanding Communication Technology
Martha S. Zlokovich, PhD, Psi Chi Executive Director

Can you imagine what Psi Chi’s charter members might think about our communication with members now, compared to when Psi Chi was founded in 1929? What would Edwin B. Newman or Frederick Howell Lewis make of tweets, emails, and Facebook news feeds? Some current faculty members and chapter advisors may remember how different communication was as recently as the early 1990s, before Psi Chi had a website, email, or the Eye on Psi Chi magazine. It is not that long ago that communication with chapters and members was only by telephone (you know, the kind with a cord attached and a rotary dial!) and through the U.S. mail. Instead of the four-color, 48-page Eye on Psi Chi magazine, Psi Chi mailed a four-page newsletter as the primary means of communication. Every fall, Psi Chi printed and mailed chapter notebooks to every chapter. Now all of that information is available online through the website.

Beginning summer 2010, the entire Eye on Psi Chi magazine has been available online rather than on paper—a green alternative to printing more than 23,000 copies every quarter. The summer 2011 issue was the last to be printed on paper and mailed to chapters. Members now receive an HTML email notification linking to the latest issue of the Eye on Psi Chi if they have subscribed to the email news digest (sent about every two weeks to all chapters, advisors, and subscribing members—about 300,000 email addresses). In addition, you can access the latest digital issue by selecting the bottom left button on the Psi Chi home page HERE. Psi Chi members can download PDFs of past issues (Fall 2007 to present) for free (nonmembers pay $4) HERE.

If you are not receiving these email digests from Psi Chi, subscribe now for the latest Psi Chi news and opportunities for members. Go to HERE and locate the gold box in the upper right corner entitled MEMBER/ADMIN LOGIN. Under TYPE, select "Member” and enter your Psi Chi member ID and password (listed on the member card you received at induction) to sign in. Then you will be able to manage your subscriptions to the email digest, the HTML Eye, as well as download a PDF version of the Eye on Psi Chi and Psi Chi Journal of Undergraduate Research. In addition, you can update your personal information in this section. Call the Psi Chi Central Office or email Chris.Smith@psichi. org if you don’t know your username or password or have any trouble signing in.

Twitter is a brand new form of communication for Psi Chi, and you can find the official Twitter account by searching for @PsiChiHonor. If your chapter has a Twitter account, sign up to follow Psi Chi and Psi Chi will follow your chapter.

Check out Psi Chi’s official Facebook page too. If you are in Facebook, search for Psi Chi Central Office ( to locate (and Like) it and see updates on what is happening with Psi Chi. There are hundreds of Psi Chi chapter Facebook pages, but this is the only official Facebook page for Psi Chi, the International Honor Society in Psychology. Expect to see communication increase on social media such as Twitter and Facebook throughout this academic year as Psi Chi takes advantage of the latest technologies in order to communicate in a timely manner with members.

A high school teacher in Pensacola, Florida, inspired Dr. Martha S. Potter Zlokovich to pursue psychology as a career. She completed her BA in psychology at UCLA, and MS and PhD in developmental psychology at the University of Florida.

Dr. Zlokovich joined Psi Chi in 2008 as its second Executive Director, leaving Southeast Missouri State University after teaching there for 17 years. This move, however, was not her first involvement with Psi Chi. She served as chapter advisor since 1993, as Midwestern Region Vice-President (1998-2000), and as National President of Psi Chi (2003-04). In 1996, Southeast’s chapter won the Ruth Hubbard Cousin’s National Chapter of the Year Award, and several chapter members have won Psi Chi Regional Research Awards at MPA and/or had their research published in Psi Chi's Journal.

At Southeast, Dr. Zlokovich taught Child Development, Adolescent Development, Lifespan Development, Advanced Child Psychology, and Introductory Psychology for Majors. She also served as chair of the department. Her research interests have focused on student study habits, study beliefs, and persistence to graduation as well as adolescent and young adult contraception and sexuality.

Dr. Zlokovich and her husband Neil have two sons and a daughter-in-law. Aaron (Truman State University, 2010) and Stephanie live in Lexington, KY and Matthew is a senior civil engineering major at the University of Alabama.

Copyright 2011 (Volume 16, Issue 1) by Psi Chi, the International Honor Society in Psychology


Eye on Psi Chi is a magazine designed to keep members and alumni up-to-date with all the latest information about Psi Chi’s programs, awards, and chapter activities. It features informative articles about careers, graduate school admission, chapter ideas, personal development, the various fields of psychology, and important issues related to our discipline.

Eye on Psi Chi is published quarterly:
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Summer (April)
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