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Robert Cialdini/Psi Chi Undergraduate Research Grant for Field Research in Psychology



To provide funds to Psi Chi members for undergraduate student research specifically for field research in social psychology. Field research is defined as social psychological investigations conducted in naturally-occurring settings in which research participants can expect to find themselves under normal life circumstances and in which they are unlikely to suppose that they are research participants.

Conducting in-person field research is likely to be difficult while operating under COVID-19 restrictions. As such, projects involving social media or other methods of online field research are welcomed and encouraged to submit.

If you plan to conduct research using or involving social media, talk to your advisor about the possibility of using field research methodology. Please note that the Robert Cialdini/Psi Chi Undergraduate Research Grant for Field Research in Social Psychology is the only Psi Chi program offering a faculty stipend this year (2020-2021).


Each year, one $1,500 grant will be awarded for an undergraduate student research project specifically for field research in social psychology. A $500 stipend will be paid for the faculty sponsor on the project. This stipend will support a faculty member who agrees to provide support to a social psychology field research project.


Dr. Robert Cialdini received his PhD from the University of North Carolina and post-doctoral training from Columbia University. Currently, Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University as well as CEO and president of the consulting company Influence at Work, which focuses on ethical influence training.

Dr. Cialdini is a behavioral scientist and author of the book Influence as well as the new book Pre-Suasion. Dr. Cialdini and his wife have generously chosen to fund the Robert Cialdini/Psi Chi Undergraduate Research Grant for Field Research in Social Psychology. This joint partnership, between Psi Chi and Dr. Cialdini, will be an additional benefit for Psi Chi members who specialize in social psychological research, specifically in the area of field research.


Applicants are to apply to the Psi Chi Undergraduate Research Grants. Applications to the Undergraduate Research Grants are due to the application portal by October 15, January 15, and May 1.

The application portal will open approximately 30 days before the deadline.

Psi Chi offers over $400,000 in awards, grants, stipends, and scholarships every year.

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Robert Cialdini, PhD

Robert Cialdini, PhD

In class, my students were always most interested in, even thrilled by, accounts of field research. I hope this grant allows students to have the thrill I've experienced of actually ‘doing’ field research.

For more information on Dr. Cialdini, please visit:

Psi Chi Central Office
651 East 4th Street, Suite 600
Chattanooga, TN 37403

Phone: 423.756.2044 | Fax: 423.265.1529


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